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Direct Mail for the 21st Century
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Postal Issues & Answers


Multimedia Mail [MailCom Vegas 10/07]
Multimedia Mail: Internet advertising delivered by the Postal Service.

Email - Direct Mail Cost Comparisons (8/07)
Cost comparisons between email and direct mail make many assumptions.  Most are wrong.  This presentation shows that the lowest cost of outgoing messages delivers the highest cost per response.

Postal Processing of Optical Disks (12/08)
Detailed information showing the challenges mail piece designs face in the automated letter mail stream.  Many pictures of letter processing equipment and their affect on mail.

On-Line - Direct Mail Cost Comparisons (8/07)

On-line advertising is viewed as being functionally superior, more responsive and much less expensive than direct mail.  This presentation will change those views, challenging the premise that on-line is the superior delivery channel for advertising.

Specialty Packages

Limited Access

Marketing

Limited Access

Stacked Doubles

Limited Access